Where I make a difference
01
Customer Success & Growth
I don't just manage accounts, I get invested in them. Whether it's a one-on-one strategy session or a market-wide program, I focus on what actually moves the needle for the businesses I work with.
02
Education & Community Building
I believe the best way to drive adoption is to genuinely teach people. From webinar programs to merchant communities, I create spaces where people learn, connect and come back.
03
Digital Marketing & Paid Ads
I've been in the trenches of Google Ads long enough to know what works and what burns budget. I help businesses think strategically about their marketing, not just tactically.
04
Market Strategy & Localisation
Running a market isn't just about speaking the language. It means understanding the culture, anticipating the needs and building programs that resonate with a specific audience from the ground up.
The person behind the work
Oriane Eastwood has spent the last 6 years at the intersection of customer success and marketing, advising merchants, building communities and designing programs that turn platform users into loyal, thriving businesses. Known for being fast, attentive and genuinely invested in the people she works with, she brings a high-touch approach to everything she does. Based in Dublin, she leads the French market at Wix and brings a rare mix of strategic thinking and genuine human connection.

Key Achievements
204
Peak attendees on a single webinar session, part of a French market program I built from scratch, averaging 80+ live participants per session.
+14%
Average community growth after each webinar event. A French merchant community I created and continue to grow through education and genuine engagement.
+233%
Budget increase I recommended for a golf eCommerce merchant's Google Ads campaign, scaling from £30 to £100 per day, which generated £27K in revenue and a 1,681% ROAS.
300+
Senior marketing executives sourced and qualified for Wix Studio's Funnel Vision podcast; VP, CMO, Head of Brand level with a final selection rate of around 2%.

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